The Official Google Analytics Blog recently added an article in order to importance and strategy of Website Optimization. An useful explanation that gives you a good understanding of how to discover what your visitor want to see with Website Optimizer, find your high-value landing pages, Funnel Visualization and which pages to test.
With Website Optimizer you can:
- Increase website conversion rates
- Decrease visitor bounce rates
- Increase time spent on your site
- Increase visitor satisfaction
- Eliminate guesswork from site design
So the Google Website Optimizer Overview shows you an introduction including:
- Explore what a test page is
- Use the Website Optimizer to test different web site combinations or layouts
- Learn how to improve your conversion rate increase your ROI by testing various combinations and implementing the one that is most successful.
Here's Introduction to Website Optimizer
There's also Tutorials & Videos for beginner to website optimization to help get them up to speed.