- Introduction to AdWords
- Managing your AdWords account
- Optimization strategies 1
- Optimization strategies 2
- Measuring & tracking: Google Analytics
- Increase your advertising reach: Traditional media
- Online video advertising
"The Google Marketer's Playbook is a new series of educational talks where our experts discuss strategies for making the most of AdWords and other Google products helpful to advertisers such as Google Analytics and YouTube"(read more).